Latest insights and musings.

While I’m proud to support all areas across the University of Utah Health, the #NICU (Neonatal Intensive Care Unit) holds a very special place in my heart. If you’re able, I’d be so #grateful if you joined me...

Ethical storytelling is a powerful way to engage donors but must be done without exploiting the campaign subjects. Charity: Water, known for its impactful storytelling, focuses on positive outcomes...

Donors value gains more highly than they fear losses. Fundraising messages emphasizing the positive impact of donations, such as...

Securing funding is a pivotal step in turning your project's vision into reality. In a world filled with numerous initiatives all vying...