Latest insights and musings.

While I’m proud to support all areas across the University of Utah Health, the #NICU (Neonatal Intensive Care Unit) holds a very special place in my heart. If you’re able, I’d be so #grateful if you joined me...

Ethical storytelling is a powerful way to engage donors but must be done without exploiting the campaign subjects. Charity: Water, known for its impactful storytelling, focuses on positive outcomes...

Donors value gains more highly than they fear losses. Fundraising messages emphasizing the positive impact of donations, such as...

Understanding the Donor Mindset What is Behavioral Economics? What motivates donors to give? While traditional approaches have often been...

Securing funding is a pivotal step in turning your project's vision into reality. In a world filled with numerous initiatives all vying...

The Giving Guide: Issue 1 In today's ever-evolving world, the landscape of fundraising for nonprofits has undergone significant changes....

Tips & Tricks: Boost Your Year-End Giving Campaign: Narrative is Key: People resonate with stories. Share success stories from the past...

The philanthropic landscape, always rooted in the noble intention of supporting and uplifting, has witnessed dramatic changes over the...

What indeed constitutes the intelligence behind a "Smarter" Grateful Patient Program? Here's a quick deep dive into what makes a grateful p