Latest insights and musings.

While I’m proud to support all areas across the University of Utah Health, the #NICU (Neonatal Intensive Care Unit) holds a very special place in my heart. If you’re able, I’d be so #grateful if you joined me...

Ethical storytelling is a powerful way to engage donors but must be done without exploiting the campaign subjects. Charity: Water, known for its impactful storytelling, focuses on positive outcomes...

Donors value gains more highly than they fear losses. Fundraising messages emphasizing the positive impact of donations, such as...