Latest insights and musings.

Gamification - SK Drawing Graphite Pencil A little over a week ago, I had the opportunity to present at the AAMC Conference for Institutional Advancement. Our session focused on gamification—specifically, how it might be used to strengthen patient and family engagement (often referred to as grateful patient programs) and support movement across the donor pipeline. But what stayed with me after the session wasn’t just what we presented. It was what I kept hearing—across sessio

Ethical storytelling is a powerful way to engage donors but must be done without exploiting the campaign subjects. Charity: Water, known for its impactful storytelling, focuses on positive outcomes...